韓國寵物旅遊發展快人一步
South Korea's pet tourism is a step ahead of its time

海擇短評 Haize Comment：

台日韓三地除了少子化的現象一致，寵物市場滲透率也接近。台灣909萬戶家庭中，擁有寵物的家庭約28%，達255萬戶(2022, 台灣農業部動物保護司)；日本5,570萬戶家庭中， 擁有寵物的家庭約33%，接近1,800萬戶(2022, Statistics Japan)；而韓國2,238萬戶家庭中，寵物家庭數量約552萬戶，亦即25%(2022, KB Financial)。也因此，對應於過去頂客族(DINK, Double Income, No Kids)的說法，現在有了DINKWADs一詞(Double Income, No Kids, With A Dog)，不過這裡要注意的是，這些約三成的覆蓋率是涵蓋了所有類型的寵物，如果僅指貓狗，滲透的戶數一般要再減少約30%至40%。

比較特別的是，雖然寵物的滲透率高，台日韓三地在寵物旅遊的推展卻不太一樣。目前看來，在寵物旅遊領域，韓國走得比較前面，根據韓國旅遊發展局統計數據，2022年每人攜寵物犬一日遊的平均費用約為13萬韓元(94美元)，其中花在狗身上的費用約為5.6萬韓元，與當年遊客平均人均一日遊花費約6萬韓元相比，寵物主人帶陪伴犬出行時為寵物支出的花費，甚至能超過主人本身的支出。具體看一些寵物旅遊相關的基礎設施，此前我們談過專門針對伴侶寵物的航空公司，此外，寵物航空座椅、專屬飯店、寵物餐廳門禁系統也日益普及；韓國境內首家允許攜帶寵物的星巴克也於近期開幕，而在台日兩地，星巴克門市實施禁帶寵物政策，只有功能性動物(導盲犬等)能進入門市或部分封閉的室外座位區。

是韓國寵物旅遊市場一枝獨秀，還是各地的寵物旅遊相關的市場產值與創業機會也將逐步起飛？

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In Taiwan, Japan, and South Korea, not only is there a common trend of declining birth rates, but pet market penetration rates are also similar. In Taiwan, out of 9.09 million households, about 28% or 2.55 million households owned pets in 2022, according to Taiwan's Department of Animal Protection. In Japan, of 55.7 million households, approximately 33% or nearly 18 million households had pets in 2022, per Statistics Japan. In South Korea, out of 22.38 million households, about 5.52 million households, or 25%, owned pets in 2022, according to KB Financial. Consequently, paralleling the past concept of DINK (Double Income, No Kids), the term DINKWADs (Double Income, No Kids, With A Dog) has emerged. However, it's important to note that this roughly 30% coverage includes all types of pets; if only considering cats and dogs, the penetration rate would typically reduce by about 30% to 40%.

Interestingly, despite high pet ownership rates, the approach to pet tourism varies across Taiwan, Japan, and South Korea. South Korea leads in this sector, with the Korea Tourism Organization's 2022 data showing that the average expense for a one-day trip with a pet dog was about 130,000 KRW ($94), of which approximately 56,000 KRW was spent on the dog. Correspondingly, the average daily expenditure per tourist without pets for that year was about 60,000 KRW. Regarding pet-friendly infrastructure, we've discussed airlines catering specifically to pets, as well as pet airline seats, exclusive hotels, and pet restaurant entry systems. South Korea also recently opened its first Starbucks where pets are allowed, while in Taiwan and Japan, Starbucks enforces a no-pets policy, except for service animals like guide dogs, which are only allowed in certain outdoor seating areas.

Is South Korea's pet tourism market uniquely thriving, or will pet-related tourism markets and entrepreneurial opportunities worldwide gradually take off?  

標籤 Label： Pet  Travel  Korea  Japan  Taiwan  Declining birth rate