生成式AI在旅遊行業的五種案例現況
Current Applications of Generative AI in the Travel Industry

海擇短評 Haize Comment：

漢莎航空創新中心(Lufthansa Innovation Hub)近期的研究中，有張圖片簡扼的歸納了生成式AI在旅遊行業的五類使用案例(歐美公司)，我們覺得歸納得很不錯，做簡單翻譯給各位參考：

1. 旅遊專屬行程計劃：用AI驅動的對話式搜索，提供定制化旅遊行程，作法會考慮用戶偏好、行程細節和產品價格。相關公司：Roam Around、mindtrip、Tailbox。

2. 客戶服務和管理：通過AI生成的文字、視訊或多語言語音內容，並以之增強客戶溝通和查詢管理。相關公司：nlx、Duve、HiJiffy。

3. 生成內容行銷文案：用生成式AI設計行銷文案、圖片和宣傳素材，非常適合非標準住宿/度假租賃類的業主使用。相關公司：Listify、Jasper、copy.ai。

4. 對新招聘員工教育訓練：用AI生成教育訓練的素材、學習方法和虛擬課程資產，以讓員工高效成長。相關公司：docebo、eightfold.ai、Plaeto。

5. 內部知識管理與分享：使用AI驅動的對話界面優化內部檔案庫，以改善溝通效率(即KM, Knowledge Management)。相關公司：respeak、glean、Moveworks。

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A recent study by the Lufthansa Innovation Hub summarized five use cases of generative AI in the travel industry (European and American companies):

1. Travel Itinerary Planning: AI-driven conversational searches offer customized travel itineraries considering user preferences, itinerary details, and product prices. Related companies: Roam Around, mindtrip, Tailbox.

2. Customer Service and Management: Enhancing customer communication and query management with AI-generated text, video, or multilingual voice content. Related companies: nlx, Duve, HiJiffy.

3. Content Marketing: Designing marketing copy, images, and promotional materials using generative AI, ideal for non-standard accommodation/vacation rental owners. Related companies: Listify, Jasper, copy.ai.

4. Employee Training: Generating training materials, learning methods, and virtual course assets with AI to efficiently grow employees. Related companies: docebo, eightfold.ai, Plaeto.

5. Internal Knowledge Management and Sharing: Using AI-driven conversational interfaces to optimize internal archives and improve communication efficiency (Knowledge Management). Related companies: respeak, glean, Moveworks.

標籤 Label： Travel  Generative  AI  Roam Around  mindtrip