休閒度假與誰同行?
Travel with companions or alone？

海擇短評 Haize Comment：

國際市場研究公司Euromonitor發布了2024年版的"消費者之聲：生活方式調查"，結合2019年迄今的調查，可以發現獨自旅行是旅遊業成長最快的細分領域之一。如果將之做為創業議題，海擇資本認為有幾點值得注意：

1. 結合所調查的全球39個國家，可以發現東亞國家對獨自旅行的意願最高，而亞洲國家之中，又以日本旅客隊獨自旅行的意願最高，達19%，較2019年的10.4%翻倍。

2. 根據調查，獨自旅行是2019年起，旅遊業成長最快的細分領域之一，特別在新冠疫情之後，人們開始質疑集體主義價值觀，更傾向個人主義和消費主義；2020年起，有超過76％的受訪者顯示對獨自旅遊的偏好。

3. 不過，值得注意的是，這些獨自旅行者選擇的目的地是"可以放鬆的地方"與"有美食的地方"，對於獨自體驗類似"非洲動物大遷徙"或"極地漫遊"等行程較不太列入考慮，對針對這類客群的創業公司來說，能提供的產品相對受限。

4. 該調查對整體的潛在市場與產品線並未做深入的研究，創業公司還需要自己或委託專業公司做更深入的調研。

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The international market research firm Euromonitor released its 2024 edition of "Consumer Voices: Lifestyle Survey," showing that solo travel has been one of the fastest-growing segments in the tourism industry since 2019. Haize Capital notes several points for those considering entrepreneurship in this area:

1. According to the survey conducted across 39 countries globally, East Asian countries exhibit the highest willingness for solo travel, with Japanese travelers showing the strongest inclination at 19%, doubling from 10.4% in 2019.

2. Since 2019, solo travel has been one of the fastest-growing segments in tourism, especially post-COVID-19, as people began to question collectivist values and shifted towards individualism and consumerism; since 2020, over 76% of respondents have expressed a preference for traveling alone.

3. However, it's important to note that solo travelers often choose destinations that are "relaxing" and have "great food," rather than embarking on adventures like the "Great Migration in Africa" or "Polar Expeditions." This limits the range of products that startups targeting this segment can offer. 

4. The survey does not delve deeply into the overall potential market or product lines, suggesting that startups need to conduct or commission more comprehensive research on their own.

標籤 Label： Euromonitor  Lifestyle  Travel  Trend