登錄
選單
登錄
海擇短評 Haize Comment：
這次海擇觀點來談個比較輕鬆的。有沒有想過露天在(CBD, Central Business District) 前玩水游泳呢？韓國首爾旅遊基金會與Kakao Friends已經連續兩年辦了"首爾夏季海灘"活動，地點就在首爾的超熱門地段－市政府與景福宮前的光化門廣場，今年已於7月26日開幕，除了場地的規模比去年擴大一倍，持續時間也比去年長，從7月26日至8月11日共17天，營業時間為下午1點至晚上8點。
"首爾夏季海灘"有兩個7.5公尺高的水滑梯和一個40公尺長的大型游泳池，比去年大了一倍；水滑梯可以同時乘坐四人，每個滑梯兩人，並定期進行水質管理。考慮到安全因素，身高110公分以下的兒童不能使用滑梯，使用水上遊樂設施時也必須穿著泳衣、戴著泳帽(或鴨舌帽)，穿著T卹或牛仔褲的人不能進入。只能穿水鞋，也允許赤腳。主辦方部署了30多名安全人員，對於嬰兒和兒童團體，還要求每四人必須有一名監護人在場；並設置更衣室、烘乾室等方便戲水的設施，並設置遮陽涼亭和長凳。總之從我們的角度看還算嚴謹，雖然不知道今年會吸引多少人，但去年吸引了68萬名遊客。
海擇資本認為，旅遊的當地玩樂部分，還有一個不太容易賺錢的空白市場，就是目的地的文化/活動/慶典，這部分很多免費或僅需要形式性的預先登記，有些時程固定，有些時程未必固定，因為無利可圖，票券/體驗類的OTA不會放這類產品(按現有的展示方式也沒得放)，但確實這會是旅客感興趣的部分。有些AI行程規劃工具及廣告媒體平台嘗試加入這些元素了，但目前看都還不夠完整，未來這會是可以強化的部分。
-------
Here’s a more relaxed topic: Have you ever thought about playing and swimming right in front of the Central Business District (CBD)? For the second consecutive year, the Seoul Tourism Foundation and Kakao Friends have organized the "Seoul Summer Beach" event. It's located at Gwanghwamun Square, a prime spot in Seoul between the City Hall and Gyeongbokgung Palace. This year's event, which opened on July 26, has doubled in size compared to last year and will run for 17 days until August 11, from 1 PM to 8 PM.
The "Seoul Summer Beach" features two 7.5-meter tall water slides and a 40-meter long swimming pool, which are twice the size of last year’s installations. The slides can accommodate four people at a time, with two per slide, and water quality is regularly managed. For safety, children under 110 cm tall cannot use the slides. Swimwear and swim caps (or baseball caps) are mandatory, and those wearing T-shirts or jeans are not permitted entry. Only water shoes are allowed, though barefoot is also permissible. Over 30 safety personnel are deployed, and groups of infants and children must have one guardian present for every four individuals. Facilities such as changing rooms, drying rooms, shade pavilions, and benches are also provided. While it’s uncertain how many visitors will come this year, last year's event attracted 680,000 guests.
Haize Capital believes that there's an untapped market but hard to make money in tourism concerning local experience, specifically cultural activities, events, and festivals at destinations. Many of these activities are free or require only nominal pre-registration. Some are scheduled regularly, while others may not have fixed times. Since these aren't typically profitable, Online Travel Agencies (OTAs) that focus on tickets and experiences don't usually list these types of offerings, as their current display methods don't accommodate them. However, these are indeed aspects of travel that interest tourists. Some AI itinerary planning tools and advertising media platforms have begun to incorporate these elements, but the integration is not yet comprehensive. There is potential for future enhancement in this area.
標籤 Label： Activity Seoul CBD Beach